Hear it now:
Be the Cowboy is simultaneously Mitski’s most and least conventionally pop album to date and the most dramatic pivot in her discography. Her sparkly lean-away from a blatantly “indie rock” sound screams “pop!” at the top of its lungs, but a closer probe at song structures that dodge repetition and defy verse/chorus conventions exposes a warped shape of what a pop song can be. Her fresh sonic direction was a conscious effort on her part, informed by the desire to progress as an artist and the fear of the same stagnance she’s seen other artists fall into when they get too comfortable.
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We spend our days digging for great albums. And once we’ve found that gem of a record, we do everything we can to help you appreciate the music. From gorgeous album art to world-class listening guides, you’ll find yourself discovering something new every time you listen.
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We’ve got a knack for crafting the most unique, definitive version of any album – old or new. Remastering and reissuing a lesser-known classic album with artist-authored liner notes? We do that. Collaborating with an emerging artist to release their music and tell their story? We do that too. Either way you cut it, we’re creating musical experiences that you won’t find anywhere else.
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With Swaps, you can exchange a featured record with one from the VMP Archive or from a collection of our store titles. Because after fine-tuning your taste over a lifetime, trusting someone else to curate your record collection can be scary. We get it, and we want to help you try new things without forcing a title on you that’s not a good fit.
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