*400 Degreez* went over 5x Platinum. Cash Money was an Army (and Navy) and Juvenile became the first breakout star, finally separating the imprint from a longstanding debt owed to the successes of Master P and No Limit Records, and finally giving the South another voice against hip-hop’s dominant bicoastal narrative. They stood not in opposition to the East or the West; it was time for the South to speak yet again. Though Juvenile was in his 20s, he walked in the weathered swagger of an old soul, long-aged by survival on his block. *400 Degreez* invites us to walk down Magnolia, and Juvie’s mind is preoccupied by everything the hood can do to one’s mind. He’s mastered his domain, even as it threatens to master him in the process.
Feed your vinyl habit.
How we keep your records spinning.
Discover new music.
We spend our days digging for great albums. And once we’ve found that gem of a record, we do everything we can to help you appreciate the music. From gorgeous album art to world-class listening guides, you’ll find yourself discovering something new every time you listen.
Score special-edition records (available nowhere else).
We’ve got a knack for crafting the most unique, definitive version of any album – old or new. Remastering and reissuing a lesser-known classic album with artist-authored liner notes? We do that. Collaborating with an emerging artist to release their music and tell their story? We do that too. Either way you cut it, we’re creating musical experiences that you won’t find anywhere else.
Swap it out.
With Swaps, you can exchange a featured record with one from the VMP Archive or from a collection of our store titles. Because after fine-tuning your taste over a lifetime, trusting someone else to curate your record collection can be scary. We get it, and we want to help you try new things without forcing a title on you that’s not a good fit.