|Jacket Style||Direct To Board|
*400 Degreez* went over 5x Platinum. Cash Money was an Army (and Navy) and Juvenile became the first breakout star, finally separating the imprint from a longstanding debt owed to the successes of Master P and No Limit Records, and finally giving the South another voice against hip-hop’s dominant bicoastal narrative. They stood not in opposition to the East or the West; it was time for the South to speak yet again. Though Juvenile was in his 20s, he walked in the weathered swagger of an old soul, long-aged by survival on his block. *400 Degreez* invites us to walk down Magnolia, and Juvie’s mind is preoccupied by everything the hood can do to one’s mind. He’s mastered his domain, even as it threatens to master him in the process.